Post by account_disabled on Dec 30, 2023 9:12:35 GMT
The Google search engine allows a website to stand out in many ways. One of them is the introduction of rich snippets. They allow you to present additional advantages of your website to users while viewing the results in the search engine. What exactly are rich snippets? How do they work? What impact do they have on website SEO? You will learn everything in this article. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Get free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What are rich snippets? Rich snippets are extended website description elements that visually enrich search results. They appear next to the title, description and URL.
They allow you to stand out from the competition and attract WhatsApp Number List more customers. Rich snippets allow you to highlight, among others: place and date of the event, average user rating and number of opinions, product condition, price and availability, photos, page navigation (breadcrumbs), date of publication and author of the article. Page search results using rich snippets. Page search results without the use of rich snippets. Rich snippets, also known as extended results, are a particularly useful feature in e-commerce. Traditional Google search results are looking less and less attractive among modern Ads ads, Google Shopping graphic ads, maps, images, videos, knowledge graphs and many other forms of display. Rich results help you stand out from the competition. Moreover, by presenting the content on the website more precisely to the user, they reduce the number of inappropriate clicks. The most popular types of rich snippets The effectiveness of using rich snippets can be easily visualized.
Let's imagine a situation in which a user enters the phrase "Gojira concert Warsaw 2022" in the search engine and sees a subpage with a title suggesting ticket sales and an extension with the appropriate date and band name. A person looking for concert tickets in this way immediately knows that they have come to the right place. A few read, browse, and maybe even convert by purchasing a ticket. This way, the user is satisfied and the website has better quality factors that have a direct impact on the ranking. Then let's imagine the opposite situation, in which the result has no extensions and the potential customer, after clicking, notices that the website does not meet his needs because, for example, he sells tickets only for local concerts in Poznań. He goes back to the SERPs and continues searching. And the site now has lower quality scores, which may negatively impact rankings. That is why it is important to accurately show users the content offered by our website, already at the stage of displaying it in search results.
They allow you to stand out from the competition and attract WhatsApp Number List more customers. Rich snippets allow you to highlight, among others: place and date of the event, average user rating and number of opinions, product condition, price and availability, photos, page navigation (breadcrumbs), date of publication and author of the article. Page search results using rich snippets. Page search results without the use of rich snippets. Rich snippets, also known as extended results, are a particularly useful feature in e-commerce. Traditional Google search results are looking less and less attractive among modern Ads ads, Google Shopping graphic ads, maps, images, videos, knowledge graphs and many other forms of display. Rich results help you stand out from the competition. Moreover, by presenting the content on the website more precisely to the user, they reduce the number of inappropriate clicks. The most popular types of rich snippets The effectiveness of using rich snippets can be easily visualized.
Let's imagine a situation in which a user enters the phrase "Gojira concert Warsaw 2022" in the search engine and sees a subpage with a title suggesting ticket sales and an extension with the appropriate date and band name. A person looking for concert tickets in this way immediately knows that they have come to the right place. A few read, browse, and maybe even convert by purchasing a ticket. This way, the user is satisfied and the website has better quality factors that have a direct impact on the ranking. Then let's imagine the opposite situation, in which the result has no extensions and the potential customer, after clicking, notices that the website does not meet his needs because, for example, he sells tickets only for local concerts in Poznań. He goes back to the SERPs and continues searching. And the site now has lower quality scores, which may negatively impact rankings. That is why it is important to accurately show users the content offered by our website, already at the stage of displaying it in search results.